Bluefin empowers brands, agencies, and media companies with unprecedented insights about how audiences are responding to TV ads and the shows they run on.  Using deep machine learning born from MIT research, Bluefin technology aligns social media comments to their televised source—in real time and at scale.

The company was founded by Deb Roy and Michael Fleischman based on their research at the MIT Media Lab.  Roy is a tenured professor at MIT who has pioneered research on human communication using massive data sets and cognitive modeling. He has taken leave from MIT to head up Bluefin.

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DARPA deep learning program now expands machine learning research towards detecting and identifying objects with equal or higher than human level.

The Deep Learning program, DARPA is conducting basic research into hierarchical machine perception and analysis, and applications in visual, acoustic and somatic sensor processing for detection and classification of objects and activities.

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