Recently, we did read about large corporations using data mining especially partnering with social networking sites to improve there product offering. Yes, social data is now a valuable commodity. Facebook, Twitter and other online forums, provides a rich source of user sentiment, which is of immense value. Today companies are building tools which would help make sense of the data. Once such tool in focus is SAS Social Media Analytics by SAS Institute.

SAS Institute, the leader in advanced business intelligence and data analytics software, thinks it can do better. It is introducing a software service on Monday called SAS Social Media Analytics that analysts say seems to represent a step ahead in social media analysis tools.

[Read more New York Times]