» TURIYA MEDIA http://dataminingtools.net/blog Mon, 25 Jul 2011 08:51:53 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Leafnode, The ‘game’ based on behavioral modelling http://dataminingtools.net/blog/2010/03/19/leafnode-the-game-based-on-behavioral-modelling/ http://dataminingtools.net/blog/2010/03/19/leafnode-the-game-based-on-behavioral-modelling/#comments Fri, 19 Mar 2010 14:14:55 +0000 vinayak http://dataminingtools.net/blog/?p=466 San Francisco and New York City based organization , Turiya Media , focuses on optimizing online games. The company enables game publishers to proactively identify and retain their best customers, and target them with personalized recommendations. To stake a claim in the online gaming market it announced the launch of its Leafnode product on 10th March 2010. This product is based on data mining and analyzing behavioral data. This technique helps game publishers to retain and monetize their customers.

The problem is that the online gamers spend a lot of time interacting with games, but publishers have limited access and visibility into what motivates their customers and how best to monetize them. This is the main focus of the company’s Leafnode product. As a solution to this problem , this product will track hours of logged time by individual players and create individual behavioral profiles by using advanced predictive algorithms.

[Venture Beat]

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